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We are very excited to share with you the latest news regarding our efforts to raise funding for our most urgent projects.

Unfortunate video from Nivea Spain

NIVEA SPAIN have released an unfortunate new advertisement, featuring a white lion cub.


In order to guarantee a white coat, close …

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About LionAid

LionAid's Vision

Lions probably speak more directly to people than any other wild species. Through art, through literature, through symbolism and heraldry, through representations on flags and national emblems, lions have a universality that appeals regardless of culture, race, and national origin. Lions represent such a strong image to the world that words cannot but fail to express the true level of their iconic impact.

Lions represent hope and future, courage and strength, royalty and power. But they are also so very fragile and needing of our protection. We have all failed in the past to protect lions and to do what we innovatively could have years ago. Lions are now an endangered species, and we have watched the decline from the sidelines for far too long.

It is now up to us to have the courage, fortitude, and strength to protect and conserve a species globally representative of the freedom and importance of wild animals. It can be done, but not without your dedicated support of LionAid, a charity dedicated to lions and new visions for their conservation in the future.

LionAid's History

LionAid was originally established in 2004, with the intention to raise funds to support lion research activities in Africa, initially targeting funding exclusively for the Okavango Lion Research Programme.
In October 2004 Pieter Kat was involved in a serious head-on collision with a drunk driver in Botswana. It took him over a year to recover any mobility, and further surgery was necessitated in 2006. As he was the principal researcher on the programme and crucial by presence in the UK to any fundraising effort, LionAid necessarily became dormant.

In early 2009, Chris Macsween and Pieter Kat decided to re-establish LionAid with new priorities and new trustees.

LionAid is registered Charity No 1137606.

Trustees